Draft mockup · not published · Rev 3 preview · 09NOV26
Turtle Hill Robotics & Autonomy Strategy

Know what's feasible, who to build it with, and how to get it done.

Turtle Hill helps OEMs and suppliers navigate robotics and autonomy integrations with feasibility studies, supplier and partner selection, and hands-on engineering support.

Trucking, agriculture, construction, off-highway, PNT, and defense mobility. Based in Detroit Metro.


Autonomy is a hard thing to bolt on.

Deciding to add autonomy is the easy part. Then come the questions about features, suppliers, and integration.

  • Which features are actually feasible on your platform?
  • Which sensing, compute, and positioning suppliers fit your volumes and duty cycle?
  • Who integrates it, and who owns the problems when the field disagrees with the demo?

Turtle Hill balances engineering challenges with commercial viability to inform those decisions, so your team commits to the right program, partners, and plan.

See how Turtle Hill helps
Services

What Turtle Hill does

Strategy that holds up in engineering review, and engineering that serves the business case.

Feasibility studies

Find out which autonomy and robotics features make sense for your product before you fund them. Turtle Hill covers technical readiness, integration impact, and commercial fit based on your platform and operational domain.

Supplier and partner selection

Get a shortlist and introduction to sensing, compute, positioning, and autonomy partners, evaluated against your requirements rather than their pitch decks.

Independent business development

Find customers ready to initiate pilots in autonomous trucking, agricultural and construction robotics, and PNT, with someone who can speak engineer and customer.

Technical lead

An experienced technical lead for your autonomy program: scoping, architecture decisions, and keeping engineering and the business case pointed the same way.

Competitor analysis and investment diligence

Evaluate autonomy technology for investment firms, CVCs, and product companies: competitor landscape, diligence on sensing, compute, and positioning stacks, and a clear view of what is ready versus what is still a science project.

Have a program in mind? Get in touch.

Industries

Where Turtle Hill works

OEMs and suppliers moving into autonomy, on road and off.

Trucking and logistics

Highway and hub-to-hub autonomy for freight.

Agriculture equipment

Autonomy and robotics for field machinery.

Construction equipment

Automation for machines that work in dirt, dust, and changing sites.

Off-highway robotics

Including robotic mowers, autonomous paint marking, and other compact autonomous machines.

PNT

Positioning, navigation, and timing, the part everyone assumes works.

Defense mobility

Ground vehicle autonomy for defense programs.

ADAS and on-road autonomy

Highway ADAS, robotaxi, and L4 programs for passenger and commercial vehicles.

Noah Gedrimas, President of Turtle Hill
About

Engineer first. Strategist second.

Noah Gedrimas, President, Turtle Hill LLC

Noah is an engineer and commercial strategist working in autonomy, robotics, PNT, vehicle integration, off-highway equipment, and business development. He holds a master's degree in Mechanical Engineering (Mechatronics) and a decade of experience working in robotics and autonomy.

At Continental, he worked on autonomous Class 8 trucks, robotaxis, shuttles, valet parking, intelligent infrastructure, and ADAS functions. He also led autonomy engineering at GPR before serving as VP of Strategy at GPR (ground positioning radar) in Boston.

At Continental (2015 to 2022), he started in vehicle test and development, where he held a CDL, an L3 maximum handling certification, and a California autonomy license. As Technical Project Lead for Automated Driving North America, he developed the fallback path concept for L4 autonomous trucks that became Continental's fallback system product, deployed the CUbE robotaxi at multiple locations, and served as a design judge at the SAE AutoDrive Challenge.

At GPR, he went from Engineering Director to VP of Strategy and Business Development within a year. He built a sales pipeline across new markets, developed strategic partnerships, and represented GPR at 15+ industry events, podcasts, and conferences. He has 14+ years in advanced vehicle systems, about 10 of them in ADAS and autonomy in Detroit.

  • MS Mechanical Engineering (Mechatronics)
  • NA Lead for Vehicle Autonomy, Continental
  • VP of Strategy, GPR
  • Autonomy Technical Expert
  • Detroit Metro
Work

Selected work

Most autonomy programs are under NDA. Here's what can be shared.

Clients include
Pratt Miller Engineering
Business Development Consulting and Technical Project Lead.

Want details? Ask on a call.

Media

On the record

Conversations about autonomy, robotics, and where they're headed.

Future Tech and Foresight
Episode 129 · Nov 2023

The importance of Localizing Autonomous Vehicles

Future Tech and Foresight

Listen
eTech49
Episode 94 · Nov 28, 2023

Interview - Noah Gedrimas, VP Strategy, GPR

eTech49

Listen
Car-Chum: Autonomy for the People
Episode 75 · Feb 2024

Autonomous for the Future

Car-Chum: Autonomy for the People

Link TBD
Moore's Lobby (All About Circuits)
Episode 80 · Jun 18, 2024

Looking Down to Go Forward: Ground Penetrating Radar for Autonomous Vehicles

Moore's Lobby (All About Circuits)

Listen
Empowering Tomorrow's Automotive Software (ETAS)
Jun 2024

Ground Penetrating Radar for Mobility Applications

Empowering Tomorrow's Automotive Software (ETAS)

Listen
AI-Curious with Jeff Wilser
Feb 16, 2024

AI and the State of Play of Self-Driving Cars

AI-Curious with Jeff Wilser

Listen
The Friendly Futurist
S12E9 · May 23, 2024

Can we trust self-driving vehicles?

The Friendly Futurist

Listen
Turtle Hill

Deliberate Strategy. Relentless Execution.

Brand lockup · for covers and title moments

Moving into autonomy? Let's talk.

Tell me what you're building and where it's stuck.

The fastest route is LinkedIn or email. Turtle Hill can support OEMs and suppliers in trucking, agriculture, construction, off-highway robotics, PNT, and defense mobility.